How Community Drives Client Retention | Community ROI with Luke Zimmer
Description
“Retention is proof your community is working, even if it's quiet.”
In this episode, we discussed how to tie community goals to business strategy through member retention, smart metrics, cross-team collaboration, and human insight, in particular:
👉 Going beyond vanity metrics to find meaningful value.
👉 Engaging lurkers and gathering hidden insights.
👉 Turning passive marketing messages into active community conversations.
👉 Why less visible activity doesn't always mean less value.
👉 How AI can support (but not replace) human community sense.
Join Yurii Lazaruk, the Community Consultant, and Luke Zimmer, the founder of Skariphos Consulting, where he, with a background in journalism, anthropology, and nearly a decade in the nonprofit world, brings both strategy and heart to community building and helps nonprofits and associations build inclusive, deeply-engaged online communities!
Connect with Luke and Yurii on Linkedin:
https://www.linkedin.com/in/lthzimmer/
https://www.linkedin.com/in/yurii-lazaruk-community-consultant/
Timestamps:
(00:00 ) Meet Luke Zimmer
(01:40 ) What is a Community for Business?
(04:33 ) Defining Community Goals
(05:41 ) Measuring Community Impact
(07:19 ) Retention as a Community Goal
(09:10 ) Qualitative vs. Quantitative Community Insights
(14:17 ) Engaging Lurkers and Less Active Members
(16:01 ) Community Activity Benchmarks
(18:19 ) Internal Teams & Community Impact
(21:29 ) Membership, Marketing, and IT Teams
(25:06 ) Community as a Horizontal Team
(27:19 ) Building Relationships with Other Teams
(29:18 ) Discussing Challenges & Bad News
(31:03 ) Using AI in Community Building
(34:50 ) Identifying Community ROI
#communityROI #communitybuilding #businessgrowth
United States
